Mighty Legends

Brand Identity | Packaging

Rise was approached to devise the name, branding and packaging of a new set of burrito products being devised for the Mexican category. After surveying the market, the idea was developed around the concept of Luchadore Mexican Wrestlers – big, flamboyant, and full of personality and colour – the ideal expression for a newcomer to enter the ring swinging! Rise worked on developing the logo and brand elements styled to the owners preferred aesthetic which was then expanded into packaging for single SKUs and packs. Extended conceptual work was undertaken to explore Out Of Home (OOH) and advertising options to build product and brand recognition during the launch phase.