Clean Green Samoa
EV Samoa Campaign - Driving a Behavioural Shift Towards a Greener Future
Rise developed a research-led content strategy to help shift behaviours and build awareness around Samoa’s transition to a low-carbon future. From strategy through to execution, we created the campaign concept and messaging, designed the campaign, and art directed a photography and video shoot to bring the story to life. The campaign showcased Samoa’s EV fleet as a powerful symbol of change - demonstrating how targeted action, innovation and international partnerships can drive meaningful environmental and behavioural change for future generations.
New!
Driving Towards
a Greener Future
UNDP in Asia and the Pacific
While the Pacific Islands contribute the least to the global greenhouse gases, they face a disproportional impact of its effects. With support from the Government of Japan and UNDP, Samoa is taking some bold steps towards decarbonization. The introduction of 76 electric vehicles is one initiative that the country is taking towards creating a cleaner environment, that comes with significant economic benefits. The aim is to inspire its people to adopt a greener, cleaner lifestyle.